Characterising Online Museum Users: A Study of the National Museums Liverpool Museum Website

Walsh, David, Hall, Mark, Clough, Paul and Jonathan, Foster (2018) Characterising Online Museum Users: A Study of the National Museums Liverpool Museum Website. International Journal on Digital Libraries. pp. 1-13. ISSN 1432-1300 DOI

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Museums are increasing access to their collections and providing richer user experiences via web-based interfaces. However, they are seeing high numbers of users looking at only one or two pages within 10 seconds and then leaving. To reduce this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on groups that are readily accessible for study or provide little detail in their definitions of the groups. This paper presents the results of a large-scale user survey for the National Museums Liverpool museum website in which data on a wide range of user characteristics was collected regarding their current visit to provide a better understanding of their motivations, tasks, engagement, and domain knowledge. Results show that the frequently understudied general public and non-professional users make up the majority (approximately 77%) of the respondents.

Item Type: Article
Additional Information: This paper was open access for free as part of the agreement the university has with Springer journals
Uncontrolled Keywords: digital cultural heritage, museum website, user research, user groups, survey
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Computing and Information Systems
Date Deposited: 02 Jul 2018 08:41

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