'Tales and adventures': G. A. Henty's Union Jack and the competitive world of publishing for boys in the 1880s

Vuohelainen, Minna (2008) 'Tales and adventures': G. A. Henty's Union Jack and the competitive world of publishing for boys in the 1880s. Journal of Popular Narrative Media, 1 (2). pp. 183-196. ISSN 1754-3819 DOI https://doi.org/10.3828/pnm.1.2.6

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Abstract

In the competitive publishing environment of the late nineteenth century, writers and magazines had to distinguish themselves carefully from potential rivals. This article examines how G. A. Henty's quality boys' weekly, Union Jack (1880–83), attempted to secure a niche in the juvenile publishing market by deliberately distinguishing itself from other papers as a literary, imperialist and 'healthy' publication. The article explores the design and marketing techniques of the magazine, its status as a fiction paper, the high calibre of its contributors, and its aggressive rhetoric in targeting an exclusively masculine audience. It argues that while Union Jack was marketed as a niche publication, it eventually failed to distinguish itself sufficiently to survive in an extremely competitive environment.

Item Type: Article
Subjects: P Language and Literature > PN Literature (General)
Divisions: English Language & Literature
Date Deposited: 09 Jan 2013 11:07
URI: http://repository.edgehill.ac.uk/id/eprint/4781

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