Environmental Context Effects on Alcohol-Related Outcome Expectancies, Efficacy, and Norms: A Field Study

Monk, Rebecca and Heim, Derek (2013) Environmental Context Effects on Alcohol-Related Outcome Expectancies, Efficacy, and Norms: A Field Study. Psychology of Addictive Behaviors, 27 (3). pp. 814-818. ISSN 0893-164X DOI https://doi.org/10.1037/a0033948

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Abstract

The purpose of this study was to examine the effect of environmental contexts on alcohol norms, expectancies, and efficacy ratings. University students (n = 177) recruited via opportunity sampling completed questionnaires in either university lecture theaters or in a student bar. Positive social, fun, and tension reduction outcome expectancies were higher and social drink refusal self efficacy was lower in those participants questioned in a student bar relative to those questioned in a university lecture theater. These differences were found while controlling for between-groups variations in typical alcohol consumption quantities. Although hitherto largely unexamined by research, context appears to be a potentially important moderator of alcohol-related cognitions. Such findings require further exploration to inform more effective intervention approaches and have implications for the validity of existing literature.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Psychology
Date Deposited: 29 Jul 2013 15:06
URI: http://repository.edgehill.ac.uk/id/eprint/5309

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