Distribution and Marketing in Contemporary Hollywood

Drake, Philip (2008) Distribution and Marketing in Contemporary Hollywood. In: McDonald, Paul and Wasko, Janet (eds). The Contemporary Hollywood Film Industry. Wiley, Oxford and New York, pp. 63-82. ISBN 9781405133876

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Abstract

The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from the l980s to present day. - Includes important discussions of the industry’s labour and star systems, as well as intellectual property and state relations - Considers the role of independent producers, the global marketplace for Hollywood product, corporate changes, and various new media windows, including video, DVD to cable, satellite, and online channels of delivery - Brings together an international team of leading film scholars - Offers a balanced and fresh approach to this important contemporary period in Hollywood

Item Type: Book Section
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Media
Date Deposited: 21 Oct 2013 10:07
URI: http://repository.edgehill.ac.uk/id/eprint/5787

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