A real-time examination of context effects on alcohol cognitions

Monk, Rebecca and Heim, Derek (2014) A real-time examination of context effects on alcohol cognitions. Alcoholism: Clinical and Experimental Research Online, 38 (9). pp. 2542-2549. ISSN 1530-0277 DOI https://doi.org/10.1111/acer.12504

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Background: This research used context aware experiential sampling to investigate the effect of contexts on in vivo alcohol-related outcome expectancies. Method: A time-stratified random sampling strategy was adopted in order to assess 72 students and young professionals at 5-daily intervals over the course of a week using a specifically designed smart-phone application. This application recorded respondents' present situational and social contexts, alcohol consumption and alcohol-related cognitions in real-time. Results: In-vivo social and environmental contexts and current alcohol consumption accounted for a significant proportion of variance in outcome expectancies. For instance, prompts which occurred whilst participants were situated in a pub, bar or club and in a social group of friends were associated with heightened outcome expectancies in comparison with other settings. Conclusion: Alcohol-related expectancies do not appear to be static but instead demonstrate variation across social and environmental contexts. Modern technology can be usefully employed to provide a more ecologically valid means of measuring such beliefs. Key Words: Alcohol, Social cognition, Social cognition models, Context, Expectancies, Smartphone technology, Real-time sampling

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Psychology
Date Deposited: 02 Apr 2015 10:27
URI: http://repository.edgehill.ac.uk/id/eprint/6370

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