New Service Development: A Network Perspective

Syson, F. and Perks, H. (2004) New Service Development: A Network Perspective. Journal of Services Marketing, 18 (4). pp. 255-266. ISSN 0887-6045 DOI

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This paper generates a network perspective of the development of new services. Service development within a network environment is at an early stage of understanding and has received little attention. The authors contribute to greater understanding of the new service development process by conceptually developing and integrating two themes: the development of new services and the innovation process within networks, rooted in the study of industrial networks. The conceptual discussion is further strengthened by a case study of network-based new service development in the financial services sector

Item Type: Article
Uncontrolled Keywords: Design and development, Financial services, Information networks
Subjects: H Social Sciences > HG Finance
T Technology > T Technology (General)
Divisions: Business and Management
Date Deposited: 07 Sep 2010 17:43

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