Theatre of Dreams: Weddings as a Service Experience

Pearson, J. and Syson, F. (2005) Theatre of Dreams: Weddings as a Service Experience. Academy of Marketing Conference, 5-8 July, Dublin Institute of Technology.

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This paper seeks to examine the value offered by the services drama metaphor to the service that is a wedding. A wedding is an atypical service in that it is temporally extended and involves a multiplicity of service providers brought together to produce the 'big day'. The authors contribute to greater understanding of the drama metaphor by conceptually developing and integrating the themes of the drama metaphor and the romance and consumption that are evident in a bride's wedding experience. The conceptual discussion is further strengthened by the results of in-depth interviews with brides.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Business and Management
Date Deposited: 07 Sep 2010 18:01

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