An exploration on e-retailers’ home delivery – strategic elements and their prioritisation

Wang, Chengbo, Mao, Zhaofang, O’Kane, James and Wang, Jun (2016) An exploration on e-retailers’ home delivery – strategic elements and their prioritisation. Business Process Management Journal, 22 (3). pp. 614-633. ISSN 1463-7154 DOI https://doi.org/10.1108/BPMJ-04-2015-0048

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Abstract

This paper introduces a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery supply’s efficacy improvement. The research was completed through literature review, focus group, survey and importance-performance analysis (IPA). It identified, confirmed and prioritised a set of explicitly important strategic elements currently deemed important by e-retailers for ensuring the efficacy of their home delivery logistics processes in Chinese marketplace. The findings contribute to the enrichment of the theoretical knowledge pool of e-retailers’ logistics performance improvement, and guide/inform the strategy development and implementation for e-retailers entering and/or operating in Chinese and other similar emerging marketplaces.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Date Deposited: 08 Jun 2016 15:23
URI: http://repository.edgehill.ac.uk/id/eprint/7693

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