The botanic garden tourism gaze: perceptions & (re)presentations

Catahan, Nick and Woodruffe-Burton, Helen (2017) The botanic garden tourism gaze: perceptions & (re)presentations. 4th Corfu Symposium on Managing & Marketing Places., 24th – 27th April 2017, Institute of Place Management, Mon Repos Palace Art Hotel, Corfu, Greece, pp. 144-149.

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Abstract

The purpose of this exploratory study is to highlight perceptions of 3 Botanic Gardens across the UK as visitor attractions; in order to develop a model for managers to use for understanding and developing place making of Botanic Gardens. The study serves to inform and develop marketing and operational management outputs. Analysis of 586 online reviews, comments and perceptions from 2007 to 2017 follows qualitative methodology techniques utilising a combination of manual and automatic text analysis. On the whole there are positive sentiments toward the BGs. Greater volume of reviews were highlighted across 2 of the BGs with the other needing to develop communications and online resources and presence. Key findings revealed the need for these 3 BGs to strengthen public perception of their importance and value. These insights, although focused on BGs can be applied to a range of gazes across other visitor attractions, places and spaces.

Item Type: Conference or Workshop Item (Proceedings)
Additional Information: Proceedings of the 4th Corfu Symposium on Managing & Marketing Places.
Uncontrolled Keywords: Botanic Gardens; Cultural heritage; Online reviews; Tourism gaze and representation; Visitor attraction development and management.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Business and Management
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Date Deposited: 16 May 2017 14:48
URI: http://repository.edgehill.ac.uk/id/eprint/8986

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