Watching me watching you: Black women in Britain on YouTube

Sobande, Francesca (2017) Watching me watching you: Black women in Britain on YouTube. European Journal of Cultural Studies, 20 (6). pp. 655-671. ISSN 1367-5494 DOI

Francesca Sobande - “Watching me watching you_Black women in Britain on YouTube” - European Journal of Cultural Studies.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (763kB) | Preview


YouTube and video bloggers (vloggers) have been a source of academic interest, yet few studies explore the representation or experiences of Black women on YouTube. The video blogs (vlogs) of Black women yield symbolic digital resources which young Black women may engage with in self-exploratory, self-educating, resistant and collective ways. This article reflects on 21 in-depth interviews with young Black women in Britain, aged 19-33 years old. It addresses how their engagement with Black women’s vlogs intersects with identity and ideological work, including participation in Black digital diasporic dynamics. Influenced by research about Black women and media culture, resistant YouTube activity, as well as race and everyday uses of celebrity, this article explores the YouTube usage of young Black women in Britain, whilst reflecting on what this reveals about their lives in the early 21st century.

Item Type: Article
Additional Information: 20th Anniversary Special Issue
Uncontrolled Keywords: Black, diaspora, digital, YouTube, race, reflexivity, media, vloggers, identity, intersectionality.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Business and Management
Date Deposited: 31 Oct 2017 14:28

Archive staff only

Item control page Item control page