Items where Author is "Cassidy, Kim"

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Blackley, Nelson, Resnick, Sheilagh Mary and Cassidy, Kim (2017) Improving UK retail academic-practitioner research: insights from relationship marketing. International Journal of Retail & Distribution Management, 45 (1). pp. 4-19. ISSN 0959-0552 DOI

Cassidy, Kim, Baron, S and Lu, X (2015) How customers ‘learn’ to work for retailers. Journal of marketing management, 31 (17/18). pp. 1747-1772. ISSN 0267-257X DOI

Daly, Aidan, Baron, Steve, Dorsch, Michael, Fisk, Raymond, Grove, Stephen, Cassidy, Kim and Harris, Richard (2014) Bridging the academia-practitioner divide: the case of “service theater". Journal of Services Marketing, 28 (7). pp. 580-594. ISSN 0887-6045 DOI